• Facio Team

What is the DATA problem, and how we solved it?


nformation is everything and it's unlimited. The more information you have, the broader your understanding of reality. Data is an electronic representation of people, events, things, and ideas. Data can be a name, a number, the colors in a photograph, or the notes in a musical composition.

The data problem occurs when we want to access the data and the level of trust.

For tens of thousands of years, human society has developed innumerable methods of organizing information, which has been perfected and reached the level of art.

The beginning

The earliest use of information known to us began at 40,000 BC when our prehistoric ancestors created various paintings in caves - with instructions for hunting, astronomy, history, and more.

When humans became an administrative society, information methods became more sophisticated. In fact, the invention of the first script, the Cuneiform, was intended to support the collection and documentation of complex information, such as taxes, trade obligations, and more.

Documentation techniques evolution has come a long way from writing on stones to leather and ink to paper, to electronic. As information creation technology improved, so did the amount of information increase exponentially, and sophisticated methods of archiving information began to evolve.


The development of information, supported complex contracts, deeds, and loans, these documented securities became of monetary value, which led to the development and preservation of the school of information security, just as physically as gold preservers, with custodians whose job it was to restrict access to valuable information only to authorized persons.

The clerks were required to conduct rigorous registration processes of inventory of liabilities and assets from those securities, in order to allow on the one hand a quick detection of the information and on the other hand to detect thefts or deficiencies


The invention of the press enabled, for the first time in human history, the dissemination of information on a huge scale. The more information we have, the more space to store it we need, making archiving a job of masters - it is complex.

Electricity and the first computer systems revolutionized our vast ability to collect and organize vast and unimaginable amounts of information, efficiently. In the last fifty years, information technologies have become so sophisticated that today there is no way to operate without them and they are responsible for almost every dimension of our lives - whether it's the payslip or taxes, or doctor's appointment or supermarket or online shopping.

And it's only getting more complex. Except for text, lists, and summary tables, there are also photos, and audio and video. And an abundance of digital footprints information that each of us produces all the time. Up to real-time stream information such as IoT components in the vehicle - where it is all the time, fuel gauge, speed, warning lights, is it parked, are there any noises in the vehicle.


We have thousands of years of experience, and amazing technological achievements in data management, therefore we fail to understand the spatial limitation we have with unlimited data.

We are able to capture information spatially: a table, a list, a graph, and even put together hundreds and thousands of tables in very complicated and complex structures but data is not limited to space and form, the data has infinite dimensions that the human brain cannot absorb at all.


To solve the problem, we conducted a theoretical experiment, just as Einstein imagined the speed of light, we imagined a single unit of information, as an intelligent entity.

For the experiment, we built a simple table in Excel of the "multiplication table", with an index from 1 to 10. We imagined the cell in column 5 in row 5 as an independent entity, and we tried to understand what properties this entity has. From our angle as humans, viewing a screen we saw a nice and useful Excel spreadsheet, but when we made a mental reversal and entered a two-dimensional cell, we saw a small cell inside a huge table that could reach tens of thousands of rows below and hundreds of columns on each side and more tables attached in a more and more complex maze.

We have turned each cell, each of the values of the "multiplication table", into an independent object, containing all its potential. We mixed the cells and released them into space, as independent atomic units. Now we do not have a table and we do not have an index, but we have autonomous atomic objects. And depending on the question, for example, who is 5 * 5, the object within which the answer responds. We were not dependent on a human factor to organize the data in advance so that we could find them. The data answers autonomously.

Big Data is a philosophy

Every dimension can be unlimited, each edition dimension, multiplying the possibilities: X < X,Y < X,Y,Z < X,Y,Z,W etc … the more dimensions you can collect, organize and process the better. That’s why Big Data makes it easy to process a broad range of information from a wide variety of sources. Goes without saying that artificial intelligence on big data is 10x “smarter”.

Facio offers artificial intelligence for everyone.

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