One brand. One operating model. Every market.
Facio separates what your business always does from what changes market to market — so a new country, product or channel extends a shared operating model instead of automatically creating another parallel operation.
The buyer situation
Multi-country insurance is not hard because any single piece is hard. It is hard because everything varies at once: products, taxes, documents, languages, customer expectations, regulatory obligations, distribution habits. In one market customers buy alone on a phone; in another they expect a person to guide them.
When each of those differences is answered with a separate system or process, the business pays twice — once in the duplicated work of every launch, and again, permanently, in the seams where one system's numbers must be made to agree with another's.
Our point of view
The differences between markets are real, but they should be expressed as controlled variation over a shared architecture — not answered automatically with another operating system.
Product definitions, rating logic, underwriting rules, document generation and reporting should share one operational foundation wherever the business model permits it. What varies by market — rates, taxes, documents, languages, journey design — is configured on top of that foundation. And what varies by channel should change the customer's experience, not the insurance: an online journey and an assisted sale should execute the same product, the same rules, the same record.
Target Operating Model & Transaction Flow
How the workflow works
What this looks like in practice
Abbeygate
Abbeygate operates motor, home and travel products across Cyprus and Portugal through one shared operational model.
What the operating model enables
| Objective | Operating change |
|---|---|
| Enter a new market | Configure market rules on the shared core instead of building a parallel system |
| Add a distribution channel | Express the channel as a journey over the same product and rules |
| Keep compliance consistent | Apply screening and document requirements through one operational model |
| Service across markets | Find and manage any policy through one back-office view |
| Migrate existing books | Choose new-business-first, phased or historical migration per book |
| Report across everything | Generate outputs from one structured record rather than reconciling systems |
Governance and control
Configured market, product and authority controls apply regardless of the channel through which the policy originated.
Where market rules require human review or referral, the case routes to an authorised person; where approved rules permit automated execution, it is applied consistently and recorded.
Frequently Asked Questions
Design Your Multi-Market Architecture
In a working session, we map your products, markets and channels against one shared operating core and identify what is genuinely market-specific and what is not.
